Simple4u works as fractional CTO for small and mid-size businesses in New York that are adding AI systems to how they run. We decide what to build, what to buy, and what to leave alone, and we oversee the vendors and freelancers doing the work.
Custom work by the team behind our three products, priced after a free one-page plan. A small business usually starts with the AI front desk · all three products
Most small and mid-size businesses adding AI systems don't need a full-time CTO. They need someone who has shipped the systems before, who can look at a vendor pitch and say yes or no, and who sits with the team doing the work.
The calls that don't ship code but shape the next year: build it ourselves or buy a tool, one system or three, how much to spend on infrastructure before it's justified.
The decisions that lock you in or keep you flexible: which AI model provider, which booking or payment processor, which freelancer or agency actually delivers. We've sat on both sides of these calls.
When to hire, who to hire, and how to tell if the freelancer you already hired is doing good work. We have hired for these roles and reviewed the code that came back.
The CTO who fixes the bug, not just advises on it. Production breaks, we triage. A vendor's API changes overnight, we patch it before it costs you a booking.
Fractional CTO overlaps with Operations Partner: once we're running a system for you, the same team covers both the building and the judgment calls around it.
A 15-minute call, then a free one-page plan within 48 hours: what to build first, what to buy, where the risk is. If you want us to continue, oversight begins the way we run any engagement: monthly, reviewed as we go.
Small and mid-size businesses in New York putting AI systems into how they operate, without a technical co-founder or in-house engineering lead to make the call.
A full-time CTO is a salary and a seat you commit to before you know if you need it. Fractional CTO gets you the same judgment on architecture, vendors and hiring, without the headcount. When you're ready to hire a full-time CTO, we help you do it and hand off cleanly.
Consultants advise. We ship. The team behind the fractional CTO role is the same team that builds and runs the AI systems, so when a decision needs code, it gets written.
Then Operations Partner is closer to what you need: the same team, weighted toward building and running rather than deciding. Some clients start there and bring in fractional CTO oversight once the strategic questions pile up.
A 15-minute call, then a free one-page plan within 48 hours. If it's a fit, oversight starts the same week.
Yes. Mutual NDA is standard in our engagement contract.
Simple4u is a six-person team: founder in Brooklyn, engineers in Kyiv. Embedded with World Spa since 2023, rebuilding NYC by Yacht’s site and search since December 2025, and our own company on the same kind of systems.
Your message reaches the founder directly.