Technical SEO is the baseline. GEO, getting named inside ChatGPT and Google AI answers, is the newer piece. Long-form content is what ranks in both, and analytics is how we know it worked. Same pages, same team.
Technical SEO
The unglamorous foundation. Audit, fix, monitor. The work that compounds.
- Full technical audits: canonicals, schema, indexability
- Core Web Vitals and PageSpeed remediation
- Sitemap, robots and crawl budget tuning
- Migration or replatform without losing rankings
GEO, in short
Crawler access, an llms.txt, structured data and FAQ pages written as the answers ChatGPT and Google's AI want to quote. Full GEO work lives on its own page.
- AI crawler access and llms.txt
- FAQ structured data (29 URLs at World Spa)
- Content patterns AI engines prefer
- Tracking and attribution for AI-assistant traffic
Long-form content articles
Real articles in real voice, written from interviews with you, not generated from a prompt. SEO-targeted, reads like a person wrote it.
- Founder-voice technical posts, we have a process
- Long-form pillar articles with a supporting cluster
- Interview-based content workflow
- Editorial calendar and monthly cadence
Analytics and attribution
GA4, Search Console, Google Ads and Meta wired to one system. We track every touchpoint, attribute every conversion, report monthly.
- GA4 instrumentation and custom events
- Search Console position tracking
- Google Ads and Meta Ads spend tracking
- Monthly narrative report, numbers plus interpretation