STARTER PLAN

Every leak.
Every growth lever.
One honest dashboard.

  • A complete dashboard of your business - every leak point and every growth lever, on one screen.
  • Simple enough for anyone on the team. No analyst, no setup headache.
  • A built-in AI assistant explains any number in plain language, on demand.
$300 Starter · one-time

One of the AI systems Simple4u builds: marketing analytics you can audit. See exactly where your marketing leaks money - free.

measured · computed · excluded · every figure, labeled
Overview · daily revenue sample data
excluded - tracking gap (3 days)
Revenue · 30d
$0
GA4 confirmed
Channel mix
0% organic
Organic 40
Paid Search 35
Direct 15
Paid Social 10
Built on the data you already trust
Google Analytics 4 Google Search Console Meta Ads Google Ads
Provenance, not promotion

Reports inflate. We don't.

Meta-reported  4.20x
4.20x
confirmed in GA4 - last-click

$90,516 spent on Meta + Google. Vendor dashboards claim more; GA4 confirms $184,451 back. We report the floor, not the claim.

vendor-claimed 4.20x computed 2.04x GA4 last-click
Overview

The whole account, one honest screen.

Headline numbers, the source behind each, and the three moves that matter - ranked by money, not by what's easy to fix.

ACME SPA · Overview sample data
Revenue GA4
$0
↑ 6.2%
Bookings GA4
0
↑ 4.1%
Conversion CALC
0%
↓ 0.3%
Revenue / session CALC
$0
↑ 2.0%
Daily revenue excluded - tracking gap
Do this next - ranked by money
01Fix the /lp-vip landing leak$0.07 / session
02Biggest funnel drop - service → cart−66%
03Paid Social is acquisition, not ROAS$0.12 / visit
Funnel

Where the journey actually breaks.

Conversion funnel sample data GA4 measured
Site visits137,218 100% of visits
Viewed a service20,628 15%
Added to cart6,923 5% −66% biggest actionable drop
Started checkout2,938 2.1%
Booked1,902 1.4%

Bars are share of all visits, so the funnel narrows honestly. Top-of-funnel attrition (visits → service) is expected and excluded from the alert - the flagged leak is the first actionable step, where service → cart keeps just 34%.

Paid - cost vs confirmed sample data
Brand vs non-brand spend
48% brand
52% non-brand
Brand (already yours) Non-brand (real acquisition)
Google · Non-brand search GA4 last-click
$31,400
2.6x
Meta · Retargeting GA4 last-click
$18,250
1.4x
Meta · Prospecting GA4 last-click
$22,870
0.8x

Spend is vendor-reported (exact). Returns are GA4 last-click confirmed. The cross-domain gap is reach, not proof it failed.

Organic - your free engine sample data
31% of revenue comes from organic
Brand vs non-brand organic
38% brand
62% non-brand
Brand searches Non-brand = your work

Non-brand organic is the part you earned. The blog is top of funnel - judged by real readers, confirmable in GA4 / Search Console, not by word count.

Audience

Who pays, on what, from where.

Device - share of revenue
Phone65%
Computer35%

Computer converts 3.7x per visit, but mobile is 87% of traffic - the mobile booking flow is the lever.

New vs returning - revenue
Returning60%
New40%

Returning is the money - 19% of sessions, 60% of revenue. Retention beats reach here.

Geography - revenue
New York City51%
Rest of US49%

NYC is half the business. Spend that ignores geography is spending against your own map.

Provenance

The honest layer, made explicit.

Every figure on every screen carries its origin. You never have to wonder whether a number is real, derived, or quietly dropped.

measured (GA4) computed excluded (tracking gap)

Every number traces to GA4 or Search Console - click it, see the source.

Tracking gaps are flagged and excluded from medians, never hidden inside them.

Vendor-claimed returns are shown next to the GA4-confirmed floor - both, side by side.

Pulse

Ask your data in plain language.

Pulse · your marketing analyst demo reads GA4 for you
PulseHi - I'm Pulse, your marketing analyst. No digging through GA4. Ask me anything about revenue, channels, or SEO.
YouWhy is revenue down this week?
PulseRevenue is down 6% week-over-week - but it's not lost bookings. A 3-day tracking gap (Jun 3-5) is excluded from the total, so the dip is in measurement, not money. Bookings in GA4 are flat at 1,902. I'd fix the tag before reading anything into the drop.

See your real numbers.

Revenue Guard is one of the AI systems Simple4u builds: marketing analytics you can audit, every number labeled measured, computed, or excluded. Book a call, get a free one-page plan, then we build it in your accounts. Or start today with Starter, $300 one-time.

measured · computed · excluded · no inflated ROAS, no vanity metrics